Agency Partner Highlight – 2nd Persona I/S


Agency: 2nd Persona I/S
Size: 2-10 employees
Owner: John Cooley
Location: Denmark
Employee Count? 2-10

What’s your current stack:

HubSpot Marketing Professional, Pi Datametrics, amplitude, Segment, Fullstory, Google Analytics, Google Ads, Google Search Console, Alli Al, Ahrefs, SEO Power Suit, Pageoptimizer Pro, Quantcast, Deepcrawl, ChannelPRM, Google Cloud,, OnCrawl, Nosto, SearchMetrixcs, Selligent Marketing Cloud, VisitorQueue…

Current Partnerships:

HubSpot, Datametrics, Privy, Drip, Hive, Justuno, Unbounce, StoryChief, PixelMe, Leadfeeder

Do you receive referrals from Partners?


Tell us about the tools you partner with and why you have chosen to work closely with these software providers?

Both HubSpot and Datametrics are well respected. Having the brand names behind me when walking into a sales meeting helps open doors to larger customers – So I buy a reputation 🙂

What has prevented you from partnering with software?

The upfront costs of joining their program.
Remaining unbiased or agnostic.
Referral fee’s and other incentives are not worth the effort.

Do you sell service retainers?


Do any of these retainers require new software licenses for your clients?

Yes, both HubSpot and Datametrics are sold with monthly licenses bundled into a retainer.

What type of new software would benefit your goals most in the coming months/year?

Billing / Proposals / Retainer Management, Content Management, ABM Platforms

Do you white label any of your services for other agencies?

Services: SEO, Content Marketing, Reputation Management, Growth Hacking

Software/platforms: Offering access to products as HubSpot, Datametrics, Privy, Drip, Hive, Justuno, Unbounce, StoryChief, PixelMe, Leadfeeder through my partnership giving my agency partners the option to provide these as part of their package/retainer without having to go through, and pay for a similar partnership with those companies.