I had a long and interesting call with Mike at Syncshow this week discussing how their growth, stack and how they’ve chosen to form partnerships with select platforms. Check out Mike’s answers to this week’s agency highlight:
Agency Name: SyncShow
Contact: Mike McDonald, MBA
Agency URL: https://www.syncshow.com/
Services: B2B Lead Generation, Sales Consulting, Web Design, SMM, SEO, PPC / SEM, Content Marketing, CRM, Integration Support, Videography
Current Partnerships: HubSpot, Vidyard, Google Cloud / Google Apps
Do you get referrals from these partners? Yes
Tell us about the tools you partner with and why?
HubSpot does a great job of listening to their agency partners. Pricing has also become more competitive while integrations and depth of integration per partner is growing. Vidyard is new for us (just registered with their partner program today), but we are moving towards their partner program because we can leverage them throughout the entire funnel for us internally as well as our clients. The HubSpot integration is sticky as well.
Why have you passed on software partner offers in the past or chosen to leave former software partner programs you were affiliated with?
Product is almost everything for us. We vet tech for their product first, then build a partnership as we continue being satisfied by the performance. If the product is not checking all of the boxes, we’ll pass.
Do you sell service retainers?
Do any of these retainers require new software licenses for your clients?
We sell Hubspot setup and management retainers. We start at $5000, and it goes up from there.
What prevents you from partnering with new tech?
I believe I chose the best product so I say. Remaining unbiased/agnostic
What core software is in your stack today?
Hubspot, Functionpoint (but moving to new PM suite as we speak)
What type of new software would benefit your goals most in the coming months/year?
Do you white label any of your services for other agencies?