Agency-Partner Highlight: Refuel Creative

refuel creative

Agency: Refuel Creative
Location: Australia
Founder: Ryan Jones, CEO
Agency URL:
Services: SEO, PPC / SEM, SMM, Content Marketing, CRM, Branding / Graphic Design, Product or Web Development, Videography, Systems Integration, Copywriting, B2B Lead Generation, Sales Consulting, Data / Analytics, Email Strategy, UX Design, PR, Business Process Consulting
Ideal Clients: B2B eCommerce, B2B Software, Professional Services, D2C eCommerce, Automotive
Employee Count: 2-10 employees

What is your current stack?

HubSpot, Accelo, Xero, Google Analytics, Databox

Who are your current saas partners?

HubSpot, Google, Microsoft, Drift, SendGrid, Cloudflare, Shopify, BigCommerce, Aircall, 23, CallRail

Do you get referrals from those partners?


Tell us about the tools you partner with and why?

They support our agency with product knowledge, offer sales support, help us with co-marketing, send referrals, and more.

What has prevented you from partnering with software?

  • Lack of alignment all around,
  • Dealing with Partner Managers is a headache,
  • The upfront costs of joining their program,
  • Referral fee’s and other incentives are not worth the effort,
  • Lack of referrals from partners.

Why have you passed on software partner offers in the past or chosen to leave former software partner programs you were affiliated with?

WPEngine – their partner program wasn’t enticing enough, but their product wasn’t good enough.

Do you offer Retainers?


Do any of these retainers require new software licenses for your clients?

Yes – most retainers are built around HubSpot, then we add other tools like CallRail, Aircall, etc in based on client requirements.

What type of new software would benefit your goals most in the coming months/year?

Sales Enablement, Billing / Proposals / Retainer Management, Team Management / HR, API Integrators

Do you white label any of your services for other agencies?

We sell some SEO and PPC services but this is not a focus.