“The people are your partners, not the software.” Alex Bass, CyberBytes Agency Name: Cyber BytesLocation: New YorkFocus: Stack setup, management and CRM integrationsRevenue from SaaS partner referrals = $30,000+ /...
Guide to Building Reseller and Referral Partner Programs
By Rachel Jacobs,VP of Agency Partnerships, Partner Programs Building a Successful Reseller Partnership Program As a SaaS company, there is no one-size-fits-all approach for creating the perfect partner program. It...
The Best SaaS Partnerships for B2B Agencies
There are a lot of SaaS companies out there that offer some level of partnership to B2B Agencies, but not all partner programs are created equally. Here are 9 best...
The Story Behind Unbounce’s Partner Program, with Ty Lingley
Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud...
[podcast] Through-channel marketing automation (TCMA) with Jay McBain
Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally. Forrester predicts...
6 Phases To Successfully-Launching Your Partnership Program
In this post, we're going to take a deep dive into the key mechanisms, goals, structures and business questions that you need to consider when developing a SaaS partner program.