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Category: Founders

Becoming an agency software reseller
By Alex GlennIn Agency Partners, Founders, Partner Managers, Partner Program Strategy, Partner Programs, Podcast, SaaS Partner Programs

What It Takes To Be A Software “Reseller” w/ Alex Bass

“The people are your partners, not the software.” Alex Bass, CyberBytes Agency Name: Cyber BytesLocation: New YorkFocus: Stack setup, management and CRM integrationsRevenue from SaaS partner referrals = $30,000+ /...

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By Alex GlennIn Founders, Partner Managers, Partner Program Strategy, Partnerships Software, SaaS Partner Programs

Guide to Building Reseller and Referral Partner Programs

By Rachel Jacobs,VP of Agency Partnerships, Partner Programs Building a Successful Reseller Partnership Program As a SaaS company, there is no one-size-fits-all approach for creating the perfect partner program. It...

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best saas partner programs
By Alex GlennIn Agency Partners, Founders, Partner Programs, SaaS Partner Programs

The Best SaaS Partnerships for B2B Agencies

There are a lot of SaaS companies out there that offer some level of partnership to B2B Agencies, but not all partner programs are created equally. Here are 9 best...

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unbounce partner program
By Alex GlennIn Agency Partners, Founders, Partner Managers, Partner Program Strategy, Partner Programs, Partnerships Software, Podcast

The Story Behind Unbounce’s Partner Program, with Ty Lingley

Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud...

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THROUGH-CHANNEL MARKETING AUTOMATION (TCMA)
By Alex GlennIn Founders, Partner Managers, Partner Program Strategy, Partner Programs, Podcast

[podcast] Through-channel marketing automation (TCMA) with Jay McBain

Today we continue with our series of episodes on partner programs and how marketing automation is handling the scale of channel programs for thousands of software companies globally.  Forrester predicts...

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By Alex GlennIn Founders, Partner Managers, Partner Program Strategy, Partnerships Software, SaaS Partner Programs

6 Phases To Successfully-Launching Your Partnership Program

In this post, we're going to take a deep dive into the key mechanisms, goals, structures and business questions that you need to consider when developing a SaaS partner program.

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