Not all partner programs are built alike. This is true for their landing pages, and there is a strong correlation between top partner programs and great landing pages. In this...
Top Partner Programs for Retail Marketing Agencies
We reviewed dozens of local marketing, reviews, and data platforms to find out which have the best partnership use case for our agency friends to support their services. Category: Digital...
What Really Incentivizes Agency Partners?
What Really Incentivizes Agency Partners? Just like any successful relationship, with software-agency partnerships, they must be built on equal benefits, trust and communication. Yes, you have to give to get....
Partner Profiles – The Types of Partners For your Business
Identify and define the type of partners that may be relevant to your business and choose partners according to the value they bring to your customers. Value-added Resellers (VAR) A...
Key Players in The Partnerships Software Ecosystem
You may be familiar with affiliate marketing or strategic partnerships, but there is much more to partnerships then you may think. Thankfully, there are many different types of tools out...
The Best eCommerce Partner Programs
The world of eCommerce SaaS is vast, and many companies dont utilize the power of establishing partner programs — but we looked and found some of the best that do....
Guide to Building Reseller and Referral Partner Programs
By Rachel Jacobs,VP of Agency Partnerships, Partner Programs Building a Successful Reseller Partnership Program As a SaaS company, there is no one-size-fits-all approach for creating the perfect partner program. It...
The Story Behind Unbounce’s Partner Program, with Ty Lingley
Today we go deeper into partnerships - if you haven’t listened to the first few segments on partnerships with Jay from Forrester.com, Bryn from Partnerstack.com and Sunir from the Cloud...
6 Phases To Successfully-Launching Your Partnership Program
In this post, we're going to take a deep dive into the key mechanisms, goals, structures and business questions that you need to consider when developing a SaaS partner program.
The New World Of Partner Programs — Stack, Strategy and Execution [podcast]
When I say the words partner program, what do you think? What tools or strategies come to mind? If you are or have been a product owner or marketer, maybe...