Find or develop your business case. And of course I don't mean your unit economics or anything related to pricing. And, I don't mean compensatory incentives like referral fees. I...
In Between Two Partner Programs – Blip and Soundspot.io
This is a new segment where Alex and Alex review new partner programs. It's clearly a spoof on the popular youtube series... so here we are. Apologies for the greenscreen...
How to choose the right SaaS partners to scale your agency w/ David Lewis
David Lewis is the CEO of DemandGen. David partners with over a dozen tools currently, and has leveraged saas partnerships to scale his agency to be one of the largest...
Full Partner Program Stack – Partner Acquisition, Attribution and Enablement.
NEW PARTNER ACQUISITION To acquire new partners, you will need a directory showing social proof, third party influence, sales, and SEO. Here is our recommended top-of-the-funnel stack for partner acquisition:...
What constitutes a partnership? A discussion with Lucas from Gorgias.com
Lucas Walker is a serial entrepreneur and eCommerce veteran who is now handling strategic partnerships at Gorgias.com - If you’re not familiar with Gorgias, it’s the multi-channel help desk for...
The State of SaaS Analytics and Reporting Services w/ founder of MashMetrics [Podcast]
The purpose of this podcast is to share what's happening with data analytics and reporting from these perspectives: What agencies should know about partnering with analytics tools and the delivery...
Bob Snyder Explains Channel Terms and Nomenclature
Bob Snyder is the Editor-in-Chief of Channel Media Europe. I reached out to Bob to review our deck and requested a call for his opinion on our position in this...
Building Service Retainers Around Analytics Reporting, with Mash Metrics
I have to share this here before it heads to the podcast as it's incredibly-valuable for agencies who struggle with reporting for clients - and even want to sell an...
Growing Channel Revenue by Connecting Agency Partners w/ Cory Snyder
Cory Snyder is Head of Director of Global Channel Sales at Active Campaign where he oversees his channel team and 6000+ partners. Cory and I got together to hash out...
Partner Landing Page Review w/ Josh Garellek
Not all partner programs are built alike. This is true for their landing pages, and there is a strong correlation between top partner programs and great landing pages. In this...