The concept is simple – get your partners of all types to form working relationships and create/sell services with your product involved.
Larger agencies do this all day long with subcontracted smaller agencies who specialize in implementations and services the larger agency does not.
The issue we’ve seen is when partner teams do not uncover these ‘circles’ … larger agency + contract or white-labeled smaller agencies + integrations… and do not show the rest of the partner community these examples in a clear and actionable format (i.e. a course).
This is part of our focus at PartnerPrograms.io and is the premise for our enablement content as a service in 2020.