How It Works


Our team reviews hundreds of agency-ready partner programs

We search for saas with these requirements: 

  1. The products are great!
  2. Leadership is eager to sell their product through the agency channel.
  3. The team is willing to work closely with agency partners beyond simple affiliate sales.

Then, our team onboard's software category leaders

We choose the best in each category and vertical to work closely with (i.e. email  for eCommerce). This is because we cannot fulfill our services for competing saas. We vet these platforms through the requirements above and host our intro calls to confirm their interest and ability to work closely with our agencies.  

partner program training

Then, we begin creating our service training content for the new agency partners.

Mini courses like this one for our Wifi Marketing partner are outlined, recorded, edited and published by our team to our online school to show agencies how to resell the new category leader.

Finally, we promote the why and how agencies can partner with the category-leading partner program

When we’re ready, we will then start promoting:  

  1. Gather the agency list.
  2. Outreach with free seats to the course.
  3. Needs assessments with interested  agencies.
  4. Connect to the partner team when there’s a match.
mike mcdermott

“I found a couple of new partnerships from – our clients do not want to deal with management of all their various software products. Regardless of whether they login to a dashboard and see our logo or logo of our software partner, they don’t want the hassle of managing all the tools needed to grow their sales and marketing campaigns. Partnerships with the tools we know and love is a value-add my agency will continue to provide for our clients.”

Mike McDermott

“Rachel was an invaluable asset to Dotdigital. A strategic thinker, she found creative ways to open up revenue opportunities and incentivize clients to adopt our solution. Building off a strong roadmap, we were able to pursue mutually beneficial prospects that we could predict would have a high rate of conversion. Her forward-thinking and unconventional approach stood out among premier partners and was one of the key reasons for our success. I highly recommend anyone considering working with her for her incredible work ethic, insightfulness and overall warm and charismatic personality.”

Martin Gilman

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