Our newsletter includes actionable strategies on how to execute partnerships effectively.
COVID has thrown a wrench in everyone’s plans this year. For a few, that wrench actually boosted sales. But most have had to pivot, or at the very least, start offering something more valuable and timely in order to keep revenue afloat.
At Partnerprograms, we’ve been actively-persuing partner tools ideal for supporting timely agency services. Here are a few creative and valuable new services your agency can start offering clients tomorrow with the help of our partner software and some of our course work.
Businesses are being forced to reroute their inbound calls to cell phones or home phones. Many have also had to lay off the people who took those calls. But they do not want those calls to drop.
This means you as an agency have an opportunity to setup and provide support for clients’ call stacks during this transition.
Service: Setup of virtual reception and call tracking.
Tools: Smith.ai + CallRail
Hours: ~5-10
Ongoing support: This depends if you are going to run optimizations on PPC or other CRO based on CallRail’s data. If so, you can add on hours and make it a monthly retainer.
Partnership incentives: Both have rev share, commission incentives and both have white-label options.
Partner program links: https://partnerprograms.io/callrail-partner-program/
https://partnerprograms.io/smith-partner-program/
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This is a service you should be running no matter what vertical you are in. The content briefs Frase creates with their software are unbelievable. And Verblio’s ghostwriters will have that brief written into a long-form fully-SEO’d masterpiece for you in 48 hours. Or, you can use Verblio to write anything from FAQs to white papers and ebooks.
Here’s an example of the Search Console-Frase content process:
In addition to the intent data above, there is enormous opportunity to generate content from Google Search Console data using Frase:
Integrate Google Search Console with Frase
With Frase’s Question Research tool, identify the question-type topics that brought visitors to your client’s website.
Use Frase to identify where the topic gaps are—in other words, find the questions that your client has no content capable of answering.
Use the top questions as long-form topics, and in the Content Brief tool, generate content briefs off those topics.
Send list of long-form topics and associated content briefs to Verblio’s ‘10-Topics’ team to come up with titles, descriptions…
Now, the topics + titles + descriptions list goes back to you the agency to gain approval/signoff on.
After signoff, the lists go into Verblio through your backend.
Final content goes back to the agency as it gets completed in Verblio backend.
Article gets ran through Frase Content Optimization Document ** (~30 min per article)
Agency adds content to their blog (if they have approval/access).
Agency or client submit new URLs to search console for indexing and send email links to the salespeople.
Service: Content briefs + writing
Tools: Frase + Verblio
Monthly hours: infinite – depends on you and the client, but your time is < 30min per content brief > Verblio order.
Recommended margins: Because oof the value, you can mark up the content briefs alone (if the client prefers to do their own writing) and charge 3 hours for each brief.
Partnership incentives: Both Verblio and Frase have rev share and commission incentives. Verblio also has white label options.
Partner program links: https://partnerprograms.io/verblio-partner-program/
https://partnerprograms.io/frase-partner-program/
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Intent data is your best friend in B2B marketing. It allows you to create / serve content and messaging that’s right on target. You can use the data to reach out with relevant messaging, but we like to go one step further and use it to power content ideation which your sales and marketing team can use in that outreach.
Service: Intent-data powered content creation
Tools: Leadsift + Verblio (and add Frase to speed it up)
Monthly hours: Again, this depends on the amount of content your clients need. The Leadsift team will assist in setup/customization, but your strategy is needed to get it ready for clients’ use = 5 hours/month.
Recommended margins: We recommend marking up the data alone 100% for your time needed to customize and strategize on ($500 for you, $1000 charged), but there are more margins in the content creation workflow as well.
Partnership incentives: Both have rev share and commission incentives. Verblio also has white label options.
Partner program links: https://partnerprograms.io/leadsift-partner-program/
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This is a fantastic value-add for retailers who are struggling to keep their online reviews postitive and known while in this crisis. Further, Google has announced they will be suspending reviews for now due to the special circumstances leading to poor reviews for great businesses, which means your clients need you to help steer those to the right place.
The way it works is pretty simple – you use the reviews platform Nicejob to manage and syndicate new reviews to social. Then you create the posts for new reviews on social as a value-add to ensure the best reviews are being used for demand-gen.
Service: Reviews management and marketing for anyone with a storefront.
Monthly hours: We recommend starting small (5-10) and building with each location under management or the number of reviews.
Tools: Nicejob + social accounts
Recommended margins: These are on top of hours, but because of Nicejob’s value-add, you can add at least 100%.
Partnership incentives: Nicejob is offering agencies a free account! Plus;
30% commission on monthly fees billed for the first year,
A dedicated support channel,
And team training.
Partner program links: https://partnerprograms.io/nicejob-partner-program/
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PPC needs no explanation, but you may not currently offer it, or know how. to set it up like this… And even if you do, expand and better those services with the help of a white label agency like Invisible PPC. Then partner with Unbounce and CallRail to add another level of optimization to these campaigns.
I won’t explain more as there is a completely FREE course on how to do it all in our community.
Service: Setup and manage phone-call-ready PPC
Tools: Unbounce + CallRail + Invisible PPC
Hours: Your time can be only sales and gathering client needs. The rest is fully-white-labeled if you want it to be.
Recommended margins: This depends on the setup, but the guys at Invisible PPC explain options in the course (link above).
Partnership incentives: CallRail and Unbounce each have programs and incentives for agencies.
Partner program links: https://partnerprograms.io/unbounce-partner-program/
https://partnerprograms.io/callrail-partner-program/
https://partnerprograms.io/white-label-ppc-services-for-agencies/
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This is a service every marketing agency should have at least a referral option for – a robust analytics dashboard with a setup and analysis service to back it.
Service: A marketing data reporting setup and potentially retained service with the help of a white labeled agency called MashMetrics led by one of the best data scientists to do it.
Tools: Your clients site, ad dashbards, datastudio and MashMetrics. This is completely white-label supported by MashMetrics, so you are only responsible for sales and client comm.
Hours: This is completely white-label supported by MashMetrics, so you are only responsible for sales and client comm.
Recommended margins: You will be shown the recommended pricing and margins in the full [free] course here: Create and Sell Analytics Profit Centers
(**If you are not an agency, please head to our online school to take the course)
Partnership incentives: MashMetrics will provide all services therein under a completely white label relationship with your agency so you can focus on sales and ops.
Links: Mashmetrics.com – and to view the full course, join our community.
Video:
https://community.partnerprograms.io/
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