What HubSpot services CMOs are ordering, for how much, how often, and in what verticals.

We learned so much from the roundtable with Julia Short an Graeme from OnTheBench.io on what HubSpot services CMOs are ordering, for how much, how often, and in what verticals.

Here are the highlight:

Who's buying?

• Marketing Director, VP of Marketing, Owners, Director of Sales
• Average company size: 51 - 200 employees
• Avg. # of purchases: 3
• How quickly do they buy: 1st or 2nd visit
• Direct brand vs agency split: 70/30

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What are they buying:

• Technical HubSpot services that they cannot do in-house. Most Popular Service Categories
• 40% HubSpot Website Development (including landing page, blogs, emails templates, full websites)
• 22% CRM Setup
• 15% Marketing Automation
• 13% Integrations and Migrations
• 10% Portal Setup tasks

Our Data:

• 60% close rate - speaks to customers coming to OTB and knowing what they want, comparing packaged services and then engaging.
• Average deal size: $1600
• Average Days to Close: 5 - 10 days

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