Why Agencies and SaaS Need Each Other :)

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In this week’s episode of the Garlic Marketing Show, Ian sits down with Alex Glenn. Together, they discuss the importance of partnership programs, the biggest mistakes, and how to correctly develop them.As a former agency operator himself, Alex founded Partnerprograms.io in order to help other agencies and tech companies create better partnerships.In this episode, Alex and Ian discuss the pros and cons of partner programs. Alex also explains how to write cold reach emails and what makes an outreach email bad.

------------------------------------------------------------ Chapters
0:00 Ian introduces guest Alex Glenn
1:43 What is a partnership?
4:40 How to find great partners
9:10 How are SaaS companies finding the right partners?
14:50 Keys to ensuring success of a partner
21:35 Using partner success stories
23:05 Alex shows the training tracks
25:50 Pros and Cons of partner programs
35:10 How to grow Traffic using partner programs
37:30 How to write cold reach emails
42:20 The SOP for Partnership personas