When, why and how to use an LMS and Partner Certifications

Top SaaS partner programs like ActiveCampaign, Infusionsoft (Keap), Hootesuite and hundreds of others rely on LMS’s to activate their new partners quickly. Thinkific is usually that platform so we wanted to know the why and how. In this discussion, one of Thinkific’s brightest will share the details so you do not have to ask yourselves whether or not an LMS is necessary for your partner program.

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Here’s the why of using an LMS for partnerships:

1. Increase revenue and Lifetime Value: support your partners in communicating your value proposition to reach and inform the right customers, and retain them for life.
2. Ease 1-on-1 support / training burden: when partners understand your products and services, they can be an extension of your support team, decreasing the need and cost for support.
3. Quicker activation: partner education speeds up the onboarding process and new product roll-outs, by giving your partners the knowledge they need to start selling or supporting your customers faster.
4. Strengthens your message: create brand consistency by educating all of your partners with the same value proposition and courses.
   

Resources mentioned:

https://education.hootsuite.com/courses/platform-cert
thinkific.com

learn.partnerprograms.io

https://youtu.be/aCcDXUk_nkU

https://www.thinkific.com/blog/why-partner-onboarding/

https://support.thinkific.com/hc/en-us/articles/360040594393-Thinkific-Certificates

https://education.hootsuite.com/pages/certifications

Discussion questions:

1. What use cases have you experienced tech companies using thinkific to do ___ with their partners?
2. Why your type of LMS is better/different than using notion or google docs?
3. What time / budget / ROI points you are ok mentioning around the use cases we're talking about.
4. Our recommended sections / courses for your partner onboarding and/or certification inside thinkific.
5. Free vs paid certifications
6. Discuss this use case in particular: free training, but pay for the certification.
   https://education.hootsuite.com/courses/platform-cert
   > Enrolling in a course to access the training free.

>> Then pay for the certification:
“OPTIONAL: Hootsuite Platform Certification Exam

Price: $99 USD

Take our exam now to earn your official certification—proving your expertise to employers and clients.

Get Certified

Or learn more about Hootsuite Platform Certification”

7. Best practices for quizzes - what and why have them?

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