I have built and run agencies, started software companies, and leveraged partners in every business I’ve been a part of to grow.
This past year, I was involved in a clients’ channel program and started to hear more and more feedback from agencies around the lack of both knowledge and empathy from the partner managers at the software selling through their agency.
Looking into this further brought me down a path which ended in what we now call PartnerPrograms.io – a group of agency-partnership experts set out to make relationships better between software and agencies everywhere.