Lucas Walker is a serial entrepreneur and eCommerce veteran who is now handling strategic partnerships at Gorgias.com – If you’re not familiar with Gorgias, it’s the multi-channel help desk for eCommerce which has been growing at astounding rates do in part to their focus on strategic partnerships early on.
In this episode, I wanted to speak to Lucas about these key aspects of his role:
- Discovering what your partners really want.
- What it takes to sell into an influencer’s stack.
- What a true partnership looks like.
- How to identify who your actual partners are.
- Hear about a strategy Lucas uses to break into the key partner .accounts he is after.
- How to focus on your top performing partners.
- Maintain the steering wheel so to speak in the partnership.